I have been a dietitian for fourteen years and therefore, literally, a crusader for healthy living for a significant portion of my life. After finishing my Masters in Dietetics, I have worked in different verticals of this industry - including multispecialty hospitals, NGOs, Research Institutes and Diet Clinics. In this period, I have also penned several articles for newspapers and online magazines, appeared in television shows and health related videos, and worked as a resource person in community outreach programmes related to food and diet. I am also a member of the Indian Diatetic Association and have been certified as a Food Safety Trainer in Advanced Catering by FSSAI, Government of India. For someone who has been in an industry for so long, my goals and desires have also shifted with time. But my single biggest objective in all these years has been to bring about a cultural shift in how diet is perceived in collective imagination. Dieting, almost invariably, is associated with a sense of loss. We have been made to believe that somehow eating delicious food and living a healthy life are contradictory- that you cannot have one, without forgoing the other. I contend that not only is this binary false; removing this veil is the only way to create a successful and sustainable diet regime. My endeavor has been to constantly strive towards that.